Think Different.

For Apple Inc. by Chiat\Day

Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules and they have no respect for the status quo.   You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the people who are crazy enough to think that they can change the world, are the ones who do.
— Steve Jobs, 1997​​​​​​​

Think Different
Steve may have defined what quality is on the mass scale.  He did this by questioning the status quo and not fearing asking for more in the name and value of quality, elegance, convince, and principles.  As we all do, Steve has his flaws, he was hard on his team but ultimately was a great leader and visionary.  
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